Alicia Chaffey is a professional classical pianist and performer who describes herself as classical pianist with a contemporary edge. She believed her visual identity did not speak loudly enough to the audience she was trying to reach. My task was to build a brand that attracted a younger audience to the classical music world, whilst at the same time not alienating the older crowd. The idea was to subtly fuse classic elements with a simple/modernist style. Collateral was created to bring the brand together.
What I did: Creative direction/Design/Artwork